Marketing to Agents

[Brett Sodders]

So I've previously mailed hundreds of postcards to homeowners in pre-foreclosure status with absolutely no success. Homeowners seem to be really apprehensive about responding to such inquiries because of negative news regarding short sales/investors/modifications, etc. At least that's my belief... That and they probably get a LOT of mail concerning their situation and instead of confronting it they just let it compound. Regardless, I am considering marketing to real estate agents in the area. I tried to keep it short, sweet, and straight to the point. Here is my verbiage:

"You have received this postcard because I have an interest in the short sale properties you currently have listed. I am a real estate investor and I buy in Riverside County. Listing agents who understand the home buying game understand the importance of having a relationship with a full time residential cash buyer. Presenting ALL listings to a cash buyer is a wonderful way for you to make up to 9% commissions. You not only receive the listing commission and full selling commission (when the property is your listing), but also a second listing commission when we relist the property with you. I fully disclose my intentions to turn a profit to all necessary parties in order to avoid any potential legal issues in the process. So, if making more money with half the work interests you:
CONTACT US TODAY!"

Wuddaya think? Also, to those experienced in contacting agents... What do you do? Do you call or send some kind of marketing material via mail or email? I am also considering putting something similar together to send to probate attorneys....

[Matt Mathews]

Food for thought! Agents who are experienced and who specialize in working with Investors-AREN'T YOUR ENEMY! They should be your friend. I would much rather work with an Investor who's goal and plan is to purchase several properties over the year rather than some unqualified 1st time home buyer who needs hand holding and can't make a decision. The other thing to remember is; A Broker who is registered with lenders & Banks to list and handle their REO inventory doesn't need to solicit your business. They get ton's of phone calls and letters everyday from Investors just like you. I've said this before, and I'll say it again. Find ONE agent/broker who you can trust that knows the Investors needs who will work with you one on one. Finally! Understand, the fact that the best deals never get a yard sign or listed on the MLS until the Investor/client sees them first!!!