How to determine best type of commercial real estate

[Rob Riv]

Hello, I am looking into buying a piece of vacant land on a highway that I think is undervalued. It is zoned for pretty much any type of commercial project - retail, office, warehouse, flex. I am having a hard time figuring out what would be the best type of commercial real estate to build. My goal is to rent the space out then maybe flip the property. Is there any type of analysis that I can perform to know which type of space would be best/ most profitable? Maybe by looking at the demographics? Existing businesses in close proximity? Any help is greatly appreciated. Thanks