Commercial Vacancy - Best Methods to Market the Property?

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I'm working with a gentleman who owns a SFR investment rental I may be purchasing in the near future. He also owns a 5,000sf commercial space that is vacant in an area where there are other vacant commercial spaces available. He's starting to feel the pinch with no tenant in place, so I told him I would see what I can do to help.

What's a good first step I can take to really get the property visible besides the typical posting on Craigslist and similar sites? What are some things I can do to market the property in a way that will make it stand out?

I'm willing to spend a little time on this but I want to spend that time wisely.