Questions about Direct Mail

[Weina Shi]

Hello all,

I plan to direct mail to sellers in additional to look at broker deals for commercial real estate. Do you typically find direct mail companies effective or better to DIY and handwrite envelopes etc? To look up owners contact infor (address and phone), do you use a service or worry about quality and DIY?

Thanks!

[Jim Kittridge]

Hey Weina, it depends on what size commercial assets you're going after. If you're looking to acquire smaller assets (<$1.5M), direct mail can work well and specifically, hand written letters. If you're going after larger assets, most of them trade through brokers or pre-existing relationships. You'd be better served to start shaking hands and building relationships.