Increasing Customers for a Distressed Self Storage Building

[Nick Rutkowski]

Hey BPers, 

I'm looking at purchasing a self-storage unit in my local area, I'm looking for ways to increase my occupancy. So far, I need to drop the prices on a few units to make them competitive in the market, pass out free boxes to college students when they go home to college with the company logo. Go business to business introducing myself and my storage unit products and having a website where they can rent units online. There is also a kiosk for prospective tenants to rent onsite.  Any other ideas?

Would it be better to have social media platforms set up for their storage facility or would it be better to have google reviews and great SEO. I don't know how much content I can create because no one is living there (I hope). 

Anyways, your input would be nice!

Thanks!