Resort development market analysis

[Jeremy Fields]

I have been developing a variety of lodging accommodations in the central Virginia area and seen great success. Non traditional boutique hotel, vacation apartments, and B&B. The success has been mainly in the uniqueness of the product, branding, and tourism industrty. Using this as a springboard, I'm eager to build a one of a kind destination property with many of the amenities you'd find in a luxury resort. Moderate size with 10 - 15 individual units. Since this is such a different product, I dont feel comfortable using the income metrics from my other properties.

I'm looking for advice on how to go about conducting a market analysis to better understand the potential in this development.