Billboard Investing Strategies

[Michael Rashfal]

Hi Everyone,

I recently came across an REO listing selling a double-sided steel-poled billboard making $3,500 per year (leased) with a small plot of land, in the low six figures.

Am I missing something? It seems that the billboard cash flow is very low compared to the price they want.

Setting aside the potential uses for the land (which aren’t much), would any of you pay this much for the billboard? If so, what strategies are out there to make this price worth it. Do you focus on investing in leased billboards, unleased billboards, or on billboard permits?

Thanks in advance.

Michael