Investor Relations / Private Equity Firms oriented CRM

[Lennon Lee]

Hey everyone! I started my company early 2017 and we are a private equity investment firm focused on multifamily real estate. I’ve been using a simple investor tracker excel worksheet to manage and follow the capital raising efforts, combined with a very simple CRM that is not really focused on real estate investments or investor relations for my contacts management, and then Mailchimp for all the reporting and communications with my investors. I am now looking for an Investor Relations/Private Equity Real Estate Firm focused software (CRM), to start using in my business where I can have all this integrated and will not break the bank. Any suggestions? How are you tackling all these tasks? Note: Many investors I know and bigger firms use Podio. I think I’ll eventually get it built to my company’s needs using Podio since I understand the benefits. That being said, it is very overwhelming to learn how to “program” in Podio and very costly to have someone build it for us. Thanks in advance everyone!

[Brian Burke]

If you are just getting your company started, you want to do whatever you can to focus your resources toward spreading the word, raising money and buying real estate.  CRMs like Podio and Zoho are cost effective and adaptable enough to accomplish the basics.

Fully-integrated real estate specific investor relations systems like Juniper Square, IMS, Dynamo, eFront and others are expensive, typically starting around $10K/year and more.  Those systems are robust but are more than you need at the early stage.