Self Storage location question

[Steve Cheslock]

I am currently looking at getting into the self storage space and am in the middle of doing my due diligence.  I am looking into the process, costs and a feasibility study.  I currently have the opportunity to purchase some commercial property about two miles off the main road. The neighborhood is safe and clean, the only issue is that it is not on the main road.

I am curious if a successful marketing campaign (or any other ideas) is strong enough to offset the disadvantage of not being on the "main road", or is not being on the "main road" a big hurdle to overcome.  

*Note the town I am looking in has a population of 90,000.  

Thank you in advance for any help.