How to SELL like an ELITE BROKER?

[Jason Bourne]

I did some research and I found that a lot of threads here are in regards to buying and investing commercial property. However, I want to know more about the operations of an elite broker.

A relative has given me the opportunity to manage, sell, and buy assets. Almost all of them are commercial properties and a significant amount of them are land properties.

I have a short but somewhat successful background in b2b sales, so I do have an idea of how complex sales go, but I need help in training to become proficient at commercial property.

Some things I need help in regards to are crafting a value proposition-- how to define the selling points of a piece of property?

How to do market research? What is/are the prime sources, like a report, that can give me the overview of a market in specifics?

How to know who the most optimal buyers would be for a certain property? My guess is experience will tell me, but if anyone has any hints, it would help.