Los Angeles vs Orange County

[Anthony Kim]

As a new commercial real estate agent, which market (Los Angeles vs Orange County) is better to start and establish? Which has more potential? Boutique firm vs national franchise?

[Victor Menasce]

You're thinking too broadly. If you want to excel in any business, focus on dominating smaller in order to get big.

The top agents specialize.
- luxury homes in Beverly Hills
- laurel canyon
- Costa Mesa (only W of 405)
- only medical office buildings
- only gas stations
- only investors for multiunit residential

You get the idea. Real estate is an intensely local business.

Find a segment that is overlooked or badly serviced. But there has to be movement in that segment. If there's no money moving, none can fall in your pocket.