Launching a Boutique Hotel

[Thierry Van Roy]

So in my regular job I'm a freelancer. Right now, I have been contracted to help in launching a boutique hotel somewhere in Europe. I work under one of the partners as a copy writer, junior marketing expert, web expert and so on.

The hotel is still in the location scouting phase, but things are set to move quickly.

At the moment, I'm writing a marketing proposal, which includes pretty much every real estate & marketing aspect except for the hotel management part (fortunately, because I know nothing about that).

Do you guys have any resources on launching hotels? Specifically Boutique Hotels? I have found a few websites, but the information is very sparse and I'm totally unfamiliar with the sector.