Ways of Guestimating Hotel Occupancy Rates?

[Dan Lee]

Hello BP, I have an opportunity to develop an extended stay hotel in a rural market. The market is small, so I don't think traditional data sources will have much info. The market has a few employers which draw in transient workers so the idea sounds great on paper, I just want to validate it. There are a number of existing hotels in the area, but no extended stay. 

My question is does anyone know of creative ways of guestimating how other hotels in the area are doing? Besides sitting in the parking lots counting cars?