Formatting Direct Mail Letters

[Tristan Beavers]

Just a few days ago I took the day off to drive for dollars in my neighborhood here in Jupiter. I noticed on the MLS that there's a high concentration of sales in this area, all selling within the price range my client is looking to buy for. However, given that he's looking for houses to flip, I kept an eye out for distressed properties, and any property that looked like it could use some work. I've compiled a list of roughly 30+ addresses, and I'm ready to start my direct mail procedure. However, how should I go about this most efficiently? I'm not quite sure how to structure the letters as an agent representing a client in a cash purchase. So far, I know I'm going to use yellow paper, hand write each letter, and include my business card. Any thoughts on what angle I should approach this from? I'd love to hear what strategies work for you all, and see how I can get creative in my mailings as well. Thanks in advance!