Leads Funnel - How to stand out?

[Amber Hardy]

Hello all, I am located in Florence, AL and looking for deals either in Florence or the surrounding areas of Huntsville.

When creating a leads funnel, I know there are a few common methods of finding leads such as mailers, cold calls, knocking on doors, etc. In Alabama, it is difficult to find pre-made lists because title companies don't create those here. Most of our current leads come from driving for dollars to find off market deals.

What is the most effective way you have found to get quality leads? How do you stand out from others when it comes to mailers? What is your favorite book about finding leads for off-market deals or creating funnels?

Thank you all in advance for any advice you may have 😊