Wholesaling Question: More Narrowed Down Marketing vs More Broad?

[Alexzander Ellenbogen]

Hello,

I'm planning on sending my first direct mail marketing campaign. I'm curious what the pros/cons are of sending a more broad campaign in one area (i.e., Vacant houses, in New York, NY) or a narrowed down campaign hitting multiple areas (i.e., Vacant houses, +70% equity, absentee owner, in New York, NY, Boston, MA, Los Angeles, CA, etc.)

Thanks!

Alex