Long-Term Marketing Mix

[Michael Sellers]

Hi everyone,

I've been marketing for about 4 months now using various methods. I've been working one list in the same location (for now, I plan to expand). In January I sent out direct mailers, then in February I followed up calling everyone who didn't respond to the mailer. In March I sent out an email campaign. I've had reasonable success with these methods working the same list (currently have 2 deals underway and many more mild-medium leads in the funnel).

I'm wondering what everyone does in terms of a long-term marketing mix, namely frequency and method of contact. I don't want to inundate the same list and turn them off to doing business with me, but at the same time, the more they see my name, the more likely they are to think of me when they do go to sell eventually. Ultimately, I would like most of this to be automated, but I need to understand the system before I can automate it.

Any advice/experiences are welcome. Thanks in advance!