Do's and Don'ts of PPC

[Adah N.]

I am researching to create my first PPC ad. How many phrases would be ideal? What are some do's and dont's of PPC ads? 

[Tim Oppelt]

@Duane Alexander I meant $500 as I stated. But it’s not about the $$$ per month so much as the total $$$ amount. 500/mo at 6-9 months is 3k-4.5k in spend. You are right, that could be low to get your first deal. It’s plausible, but unpredictable. Some get lucky, some don’t. Every client that has spent at least $15k with us has seen a good return regardless of their market, and regardless if that takes 2 months or 6. But I don’t think you need to risk 30k to get your first deal in Atlanta, that’s a bit too high in my opinion. 

The cost per lead is probably $200-$350 you are correct. But the important thing is cost per deal, not lead. Many people get a deal out of 10 PPC leads vs 30-50 mail or FB leads. It’s the investors with mediocre lead management processes that struggle the most.