Rei Simple CRM real world results

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Hey guys looking for some real-world feedback on Rei Simple CRM. Listened to a video recently where another member @Ryan Dossey said that his company has been using this with great results. I would like to hear some feedback from some of the members on their actual results. If you could tell me what you like about it and how it compares to others you have used that would be great. Just looking for a great CRM. Thanks for your input.