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Updated over 4 years ago,

User Stats

258
Posts
141
Votes
Richie Thomas
  • Rental Property Investor
  • Sedona, AZ
141
Votes |
258
Posts

Presence of specific companies as a way to estimate neighborhood?

Richie Thomas
  • Rental Property Investor
  • Sedona, AZ
Posted

I'm currently testing out a theory I have about whether the presence of certain name-brand companies in a neighborhood is a useful proxy for its class.  I figure these companies spend much more on (and have much more experience with) identifying neighborhoods that fit their target demographic, and I as a new investor am happy to ride on their coattails.  It's a short list so far, and I'm hoping folks in these forums can help me add to it.  So far I feel like the neighborhoods I've driven through have mapped fairly closely to this proxy.  I know it's a bit of a lagging indicator, however since I'm investing out-of-state I need a strategy for quickly assessing the rough potential of many unfamiliar markets, after which I'll dive into a few specific markets in greater detail (crime rates, population growth/decline, path-of-progress info from city councils, etc.).

At the moment, I have the following:

-Whole Foods: A or B-class

-Dollar Tree / Dollar General: B- or C-class

-MoneyGram or other check-cashing companies: C-class

-Bail bonds companies- C-class

-Psychic readings: C-class

I'm trying to stick to companies that people patronize frequently (i.e. a Tesla or Mercedes dealership would be less-useful, since people only purchase cars infrequently).

My questions:

1) So far, I've only been able to identify B-class neighborhoods if I find an A-class company and a C-class company in the same shopping complex.  Can you think of any businesses which would map to a solid B-class neighborhood by themselves, without me needing to do this averaging?

2) Has anyone used a similar strategy in the past, and have you had any success with it?

Thanks y'all!  Also, let me know if you're reading this from Atlanta, Charleston, Savannah, Jacksonville, Sarasota, Tallahassee, Huntsville, Memphis, Nashville, Austin, Salt Lake City, or Boulder.  I'm doing a multi-month scouting trip for my first out-of-state market and would love to meet for coffee or a beer.

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