First Direct Mail Campaign

[Derek Morrison]

I'm looking to start my first direct mail campaign this week. I plan on BRRR-ing the property and I had a few questions.

1. Which direct mail service do you find to be the best (ie: lowest cost vs highest number of "good leads")

2. Which criteria do you find to be most useful in finding motivated sellers (ie: absentee, length of ownership, etc)

3. What should I say in the letter?

4. What should I say when I get phone calls?

I'm a little nervous to send out the letters because I'm not sure what to say if I do get a response. I've never done this before so I'm not even sure what questions to expect.