Why SEO is more important than ever! Is it too late to start?

[Shaun Martin]

I have a number of friends/associates that until recently didn't notice how much they were spending on each lead. Why? The money was too easy on the back end. This changed almost overnight were once very attractive BRRRR properties sat for weeks without a bite. Since then we have been discussing if SEO is important. It's alot of work for little reward early on. Is the reward their on the back end.

In a big market like Phoenix if you are listed in the top 3 the clicks you receive would cost you over $850,000 annually! (this following Neil Patel's math) I would love to hear what other people are doing for SEO - if you find it worth your time, or if it's just too much work for little reward. 

P.S I am not an SEO specialist selling services - I'm a buy and hold investor that is always trying to find better ways to source off-market deals.