Sent out direct mail for leads, what happens next?

[Eli Kallison]

I am new to direct mail, and I have always purchased with an agent through the mls. I just decided to start my first direct mail campaign (very small - about 350 sends). Now, I am realizing I don't really know what to do when/if I get calls back.

I am planning on purchasing 1 property in cash to start. But, I don't know how to write a purchase contract, work directly with an escrow company, etc. Can I get a real estate agent involved- if so, what's the best way to do this? Also, what is reasonable to ask of a potential seller who responds to my mail? Can I request an in-person walk-through of the property? Can I request an inspection? What is typical/ what is possible? Do you ask for photos of the property? How do these conversations go?

Any advice would be much appreciated. Also, if anyone is investing in Humboldt County in California and wants to connect, feel free to contact me.