Do Yellow Letters Still Work for Wholesalers?

Question

Do Yellow Letters still work as a direct mail campaign for wholesalers in 2020?  If not, what is everyone using?

David Ligon · Answer

I look at direct mail as a whole. Yellow letters, post cards, offer letters, birthday card style, etc... when you get to a point in your business where you start spending consistent money on advertising you need to dedicate some time to understanding at least basic marketing/branding fundamentals. Learn how to conduct and track split tests, write compelling copy, how to use headlines and CTA's on your creative that will improve conversions.

Another big point is: Never spend a dollar you can't track the results of.

Our conversions started going up very fast once we understood that being in real estate means you need to also be an expert at reaching people i.e. marketing/branding... this made the biggest difference in our business.

Angelia Kinston · Answer

@Nick C. Yes Nick, I realize this is a numbers game but I was just wondering with today’s climate and markets, was there any method(s) that seemed to be working better.

Angelia Kinston · Answer

@Sean Ybarra Thank you! Yes, I am interested in anything that you’re doing that is getting you deals.

Nick C. · Answer

Angelia - Yes those are 2 alternatives. But even using those methods you are going to have to do some serious volume to get any deals.

Sean Ybarra · Answer

@Angelia Kinston Yellowletters stopped working for me about 8 months ago. I have since then been using offer letters which are simpler and cheaper. I get a bigger response rate. Let me know if you need more information and I am happy to provide it

Sean Ybarra · Answer

@Angelia Kinston Yellow Letters stopped working for me about two years ago so I switched over to a new style of template. Let me know if you need more information :)

Angelia Kinston · Answer

Thank you @Nick C.  What do you suggest as an alternative -- cold calling?  SMS?

Nick C. · Answer

Letters can work, but if you're in a competitive market you'll have to send out many thousands a month to get any kind of response. Sellers are getting bombarded with mailers these days, your letter is going to need to stand out.

Angelia Kinston · Answer

Thanks @Braden C. appreciate the information.

Braden C. · Answer

@Angelia Kinston Yes, direct mail still works but like with all marketing a lot will depend on how you handle the leads. In my market, I compete with probably 10-15 or more people sending mail like us. I am still able to consistently get deals because I make sure to do simple things like answer my phone, return messages, follow up with leads, basically be a professional. Of the 10-15 competitors I have, 2-3 of them do the same thing. We also don't send yellow letters, we send a very well written professional letter in a unique envelope so we stand out. Good luck!

Do Yellow Letters Still Work for Wholesalers?

Most Popular Reply