Cold Calling Metrics for Michigan

[Arthur Rivera]

So I have been working on a cold calling Department and trying to get it off of the ground. We have had some success and have brought in 80 leads so far in the beginning of 4th quarter 2019 but has diminished since then. I have been working on making sure we have quality data supplied for our agents to be able to connect to the right people. But Michigan seems to be extremely tough. I see a lot of great results in other states, I see a lot of gurus out there talking about metrics and how great their numbers are and what you should be monitoring as far as KPIs. They do not seem to align with the metrics and trends I have observed so far for Michigan.

My question is does anybody do any cold calling in Michigan and if so what do your numbers/KPIs look like, any info would be greatly appreciated thank you.