How Important is the 70% Rule?

[Kyle L.]

Newbie here! In my area (New Hampshire) I am finding it hard to find houses that fit into the "70% rule". I have identified a number of potential rental properties that would ended up with a decent (15-20%) cash flow, but none of these would fall into the 70% rule. So my question to you is: Would it be better to wait until I do find a property that fits in the 70% rule to follow the BRRR method, or would it be better to "dive in" to a property that would not fit in the 70% rule, but end up with a 15-20% cash flow?