Listsource not yielding results - direct mail

[John Dreher]

Hi everybody. Has anybody had this issue with Listsource?  I tried to pull a high equity list and yielded zero results. Then deleted all of the criteria except for just one zip code and it yielded only 37 results.  This is a very densely populated area. Are there areas that Listsource doesn’t get data, or could I be doing something wrong?  Thanks for any help. 

[Sean OToole]

@John Dreher That is my least favorite thing about Listsource. With no preview of the data you can't see county level differences that make lists work in some areas and not others. The best workaround is to make a list of a few properties you are familiar with, and but it. You can do this by using their map search tool and drawing a shape around even just a single property. When you go to purchase the list add Property Detail Report and AVM Equity fields (and any other fields you are interested in using as criteria). Once you have this, then you can look at the actual data the vendor has on those properties to see what is missing or different then your search criteria, and then adjust your criteria so that your list works in that area. I actually recommend this with creating any list - especially one recommended by someone who lives / works in a different county. Despite all providers working hard to standardize data across counties, it just isn't as standardized as one would hope. By looking at and understanding the data specific to your county you'll build far better lists.