Personalized Direct Mail - Effective or Creepy?

[Sunny Burns]

On Saturday we took the Family out for a walk around our town and took selfies with 23 different houses.

We picked these particular multi-family houses since they had absentee owners and were near parks and have a nice sized backyard where we would like to buy our next house-hack for our growing fam. If they looked a little neglected, all the better.

We are thinking to mail each of the owners of these houses with the below letter and personalized photo.

Anyone have any thoughts, suggestions, advice regarding the wording and strategy? This is our first time doing a mailing campaign.

[Jeff Brower]

using a 'xxx properties' email address also adds to the thought that you are an investor which might dissuade someone from thinking you are being genuine. Maybe use a gmail account or something, just a thought. Otherwise good idea. I sent out 60 letters of the same sort last year and am now living in a duplex that I bought from that campaign.