Direct Mail Frustrations

[Corey Johnson]

Hello ladies and gentlemen, I am hoping for a little guidance...

I started driving for dollars about 6 months back and subsequently started a direct mail campaign. With hundreds and hundreds of letters sent out i have only received one reply and that was for something completely unrelated. I am in sales and my thoughts are always follow up follow up follow up, but i don't know how to follow up with these. Do I wait a month and send another letter? If so, should i be sending the same letter or should i have a different sort of follow up letter? I looked at a few sample letters and tried to fashion mine around those while also making it a little bit my own. Below is a copy of what i am sending out, please be cruel in your criticism :)

Thank you so much for reading this and any help you have to offer!