Direct Mail Best Practices?

[Marianna Osipenko]

Hello BP,
I have concluded that the market in MA is just way too active to be able to get a decent deal on a multi-family property that's on the market. I am looking to buy my first property, and would love any/all advice for direct mail marketing (looking at 8-15 or so units). What has worked for you? Did you send letters/postcards? Did you include a business card? Is it better to seem more "professional/bigger", or be more personal (like mention that my family and I are looking to acquire our first property)? I know a cash deal is ideal when marketing, but I cannot do that...
Really appreciate your advice!