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Updated over 6 years ago on . Most recent reply
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Becoming part time real estate agent?
Anyone out there still maintain a full time W2 job while starting to sell real estate part time on the side? If so, how has your experience been with this? Thank you!
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Most (80%+) agents fail because they try to go part time. Near impossible to build a business that way. Being an agent is a business. You wouldn't buy a shoe store and then only open it for 4 hours on Saturday morning, and especially without inventory...
Being an agent isn't hard. It's just not easy. It pushes you out of your comfort zone. I know agents that are very good with people, but don't know how to use a computer and it trips up their business. I know agents that are good with people but are super disorganized.
The best agents keep it simple, make a business plan, are super focused and stick to their plan, and are coach-able.
Most people fade out after 90 days at my office. Horrible attrition rate. Most of those are part timers. They join, show up for the basic training, then get distracted by their 9-5 because nothing is happening in their real estate business. National average, 50% of agents in the country didn't do a single transaction last year. That holds up regionally and locally.
Here's a full time agent's day:
5AM up to exercise. I know some agents in a 4:30AM club to go jogging. Read and other motivation stuff to get your head glued on straight. Head to the office. 7:30AM roleplay scripts and dialogues. Some of this depends on commute time and other stuff.
8AM to 12PM telephone lead generation (expireds, FSBO, FRBO, make me move, probate, pre-foreclosure, personal sphere, past clients, neighborhoods). Some follow-up calls at the end of that. No leads, literally no business.
Also, having a lead doesn't mean business. For listing appointments, you might go on 4 appointments and get 1-2 listings. 50% would be a decent goal. For some agents it's 1 out of 10 just because of the competition in their area.
For buyer leads, you might go through 100 leads to get 1 to 2 actual buyers that are ready, willing, and able to buy. Even if you get a good lead, you still have to be able to find them something and get through the transaction. Deals fall apart all the way up to the closing table.
Lunch/training. 2:30PM to 8PM time for appointments (buyers and sellers depending on your business). Some agents will door-knock in the afternoon if they don't have appointments.
Weekends are usually more appointments, open houses, training, travel. You have to work around everyone's schedule.
As far as expenses go:
It will cost you $700 per year just to be a local board member and gain access to the MLS ($$s depends on the board). $70 per month for technology fees to the office. Agent professional designation annual dues if you get those. Minimum of 22.5 hours of continuing education over 24 months (sometimes vendors will chip in). This is the basic to maintain your active license even if you don't sell anything. More if you pay rent for a desk or office at the company.
I stress that the 22.5 hours for continuing ed is the basic minimum. It should be more. You don't want to be the one that pays $50,000 for a fair housing violation....
If you buy buyer leads from Realtor dot com or Zillow or Homes dot com or any others, it can run you $1,000 to $5,000 per month depending on your area and how popular your zip codes might be. They charge by the zipcode, not the county. So, if you're on Long Island with a lot of zips in a county you have to pay for the few you really need.
If you do lead-gen on the phone, you'll need to buy the data from RedX or Vulcan 7 or Coles. That can run $300-$1,000 per month depending on what features you're selecting (expireds, FSBO, probate, preforeclosures, etc.).
Then you still have coaching programs, mentoring programs, general training seminars, company national or regional gatherings. Car, regular clothes, clothes with company logos, computer gear, printing and shipping services.
Then there are fees for your database CRM, business cards, Google Adwerx, Facebook/Instagram ads, yard signs (lots of vandals), professional photography, staging services, open house flyers and buffet, list goes on and on.