🔥Why REIs & Agents Suck at Adwords and How To Fix It Today!

[Angel-Ty L.]

Consistently throughout the forums mentions of help with GoogleAdWordscan be found. Usually you will get an investor or agent that is killing it with AdWords who shares what works for them in their market, however, if you were to try to copythem%50 of the time it might work for you and or %50 of the time your ad account will flop. This is due to the fact that what works in one person's market may not work in another person's market.So, the profitability of the keywords you use are determined by the market your bidding in.

Now please take the time to understand exactly how Google AdWords works. If you don't have the time or patience to learn PPC I implore you to find someone who does. As Oprah Winfrey said, "I attribute my success to staying in my own lane".

Here's a mini Google AdWords lesson you can start to implement TODAY!...

Google AdWords is a bidding platform and you are the account manager.As an account manager, you tell Google certain keywords you would like to bid on. These keywords, when searched, will trigger your ad. Searchers will use a search query, which is the phrase that triggered your ad, to find what they are looking for.Nowhere'sis where most REIs and Agents will go wrong. Most REIs and Agents will bid on a bunch of keywords like "selling a house", "sell a house", "we buy houses", etc... Now you'rethinking great got my keywords set up, let the cash start rolling in! Wrong, you may come to see that your keywords are being shown to the wrong searchers, and guess what, it's costing you money. You can find in your search query report search terms such as "mansions in Denver", "real estate agents in CT", "foreclosed homes near me", etc... You also probably failed to check the account regularly, thinking you can just leave it on autopilot, also wrong! Now you bleed money for 4 weeks straight and totally disregard PPC as an effective way to generate leads. Ultimately spreading your hate and discomfort for PPC to your friends and people you meet at networking events. Now granted this is just hypothetically speaking, but you would be surprised. That situation, however, could have been avoided by taking the time to really learn PPC and or hire somebody who knows about PPC. By just taking those simple steps JoeShmoethe REI could have saved him the time, effort, and the $1000 on ad spend.Another way JoeShmoe could have helped himself would have been to use "Match Types". A match type is Google's way of letting you control how you want your ads to show for different search queries.

There are 4 different "Match Types" a single keyword can have...

• We buy houses -Broad Match
  • Includes any word on your key phrase in any order
• +We +buy +houses -Modified Broad Match
  • Tells Google that the search query must include that term. Use the parameter "+" in front of words
• "We buy houses" -Phrase Match
  • Queries must have key phrases in exact order
• [We buy houses] -Exact Match
  • queries need to have exact keyword by itself

Broad Match keywords will get a larger number of impressions; however, many search queries won't be so relevant to you, and you will have a lower conversion rate. Exact Match keywords target the exact keywords you want which will have a higher conversion rate, but it will result in lower impressions. I truly believe choosing the right keywords for your market will make or break you. It can leave you with either bigger pockets (pun intended) or pockets that look more like the Sahara desert. Now you could just slap a ton of keywords on the wall and call it a day, but the likelihood of it working is a 50/50 chance.

Here'swhy...

• Certain keywords will take a large chunk of your budget, not allowing you to spend money on keywords that are bringing you leads
• Going to have some serious trouble keeping track of thousands of keywords

You want to be running keywords that bring you quality leads.So, take your big a$ list of keywords you got from a Google search, and chop it down into ones that make sense for your market. Be sure to test, test, test. Track how valuable your keywords are by using KPIs (key performance indicators). Some really good ones are CTR (click through rate), Conv (number of conversions), CPC (cost per click) and CPA (cost per acquisition).  With this new or refreshed knowledge of Google AdWords lets recap. First, ,you're going to want to grasp the concept behind Match Types. Knowing this alone probably puts you ahead of 75% of REIs and Agents that try to run their ad accounts themselves. Choose quality keywords that get you quality leads. The whole goal of using AdWords is to get you deals, so you need quality leads. Focusing on the quality of your leads rather than the volume would be in your best interest.

Now keep in mind this is just a small fraction of knowing what you need to know to run highly successful PPC campaigns, but it will surely give you a giant step above the majority of REIs & Agents.So, if you're REI or an Agent that is serious about their online marketing, after reading this go conduct more research on what you need to know and implement what was mentioned here and from your own research. If you read this and felt you really don't have the time or patience to learn all of what's needed, then that is perfectly fine. Go hire somebody who is knowledgeable in this field. However, don't neglect this form of marketing just because it didn't work for you first time around!

I encourage everyone to share their thoughts and questions, and if you have experience with Google AdWords chime in as well. I love communicating with like-minded individuals, and I believe Bigger Pockets delivers just that. Any questions or concerns you may have I would be more than happy to answer. make sure to check out my earlier post for more info on paid traffic for Real Estate Investing. Talk to everyone in my next post

-Angel-Ty Lebron