Direct Mail - Should I include the Property Address I'm Seeking?

[Zachary Bradigan]

I'm planning on conducting a targeted direct mail campaign to Mobile Home Parks and Multifamily units that fit my unit size and price criteria in the next coming weeks, however I was wondering if it would be a good practice to include the address of the property I am targeting or not in the mailer?

I see pros and cons to doing it; it can help the recipient know exactly which property I am seeking out, but if the person owns multiple pieces of property then they might be open to selling another property and not the one I am specifically speaking about so they won't call at all.

Thoughts?