Improve your tenants lives?

[Steve K.]

My wife and some investors and I have built a profitable little side hustle buying and holding MF rentals. I self manage so I'm at the properties fairly often and get to know our tenants. From the beginning, my protocol has been to maintain absolute professionalism and follow the line of "Always friendly, never friends" with tenants. Our business model requires me to raise rent whenever possible and evict whenever necessary. We're in it for money. However, in the back of my mind I often wonder if there are ways we might be helping our buildings residents, many of whom are good people who are struggling despite making the best choices out of the options available to them. I have been in their shoes and understand how a small leg up can make a huge difference. What are some ways that all of you have found to improve your tenants lives without compromising profitability?