Does greater profit = better project?

[Matthew Crawford]

As we are having a debate about risk reward and types of real estate investing and it makes me wonder what other people think when it comes to how they compare projects. If you make more profit on one project verse the other does that mean the one you made more profit on was a better project?

My opinion is that I am a real estate investor so that means the more money I make off of my investment the better I believe a project is. However, I am seeing some points I agree with too about time in a project and number of issues you have to over come etc. 

What do you guys think? feel free to give real examples.