Could really use some help with direct mailer formatting.

[Brian H.]

Those of you that are having successful direct mailing campaigns, I could use some help. 

I haven't begun this yet but one of my biggest issues is figuring out the best format for this.  I don't want my initial mailers to be terrible and cause people to just write me off from that point on.  

Some people people say handwrite them.  Someone else, I think it was @Brandon Turner, uses a font that is based off their handwriting, which saves a lot of time but still looks handwritten.  

Some people say do it in letter form. Others do postcard style fliers.  

What exactly are you saying that catches people? I know that home owners get a lot of these over time, so what makes yours the one they decide to pay attention to? 

So, those of you that are having success, can you help me? 

I would greatly appreciate it!  Thanks everyone!