Questions for multi-family RE agent

[Debra R.]

I'll be interviewing agents next week to sell my 4 unit apartment building.  What are some questions that you would ask if you were choosing a multi-family agent for the first time?  

[Charlie MacPherson]

1. How many hours do you work in real estate every week?

2. Do you have any other sources of income?  (You want a FULL TIME agent)

3. What is your recommended listing price?

4. How did you come up with it?  (look for in-depth comps - NOT an automated valuation)

5. What is your marketing plan? (Obviously MLS, Yard sign - but how about single-property website, text for information, open house events, paid social media advertising, home warranty, bonus for buyer's agent with an offer before [target date], etc.)

6. What will you do to vet buyer's offers?  (they should be contacting the lender to be sure that the borrower's pre-approval is genuine - the lender should have pulled credit, tax returns, pay stubs, banks statements, etc.  There are still bogus pre-approvals out there.)

7. What is their plan to gin up a bidding war? (has to do with timing, wording, deadline for "final & best", etc)

By the time you get through those, you'll have a good idea if you have someone strong enough to work for you.