Mailing campaign - letter, post cards (Still a good idea?)

[Luiz Souza]

Pretty much every call I get from potential sellers I find they have received at least 3 or 4 letters or cards from other investors. Is it time to shift gears and if so where to because it appears at this time the mailing/printing companies are really the ones laughing all the way to the bank! Thoughts? Thx LS

[Jerry Puckett]

I too quit using bandit signs the last time I had to pay a $500 fine to code enforcement :-) I used to do a lot of web work, SEO, pay per click, etc....quickly found that the days of dominating your local market and cheap internet leads was long gone.

I have found Direct Mail to be the best bang for the buck bar none. You have to realize there are more people with the real estate bug than ever before, and because of that more people doing direct mail than ever before. Largely because of the success of HGTV and diy shows.....EVERYONE thinks they can flip a house.

But the resulting influx has actually been a blessing for those of us who are established, persistent and consistent. Most of the new crop do their mail very badly, . Perhaps because of getting in with the wrong providers (those mail houses laughing to the bank?). In turn that makes those of us who do it well look better.

Remember to answer your phone. Don't fall for the "screening voicemail". You'll get more hang ups than anything else. Motivated folks will just call the next number till they get to talk to someone. If someone calls, you can't get to it....let it go to voice mail, but whether they leave a message or not shoot them a quick text: "Did you call about your house? Tied up now can we talk later?"

That will interrupt them and likely keep them from talking to any one else before talking with you.

So, Direct mail still a good idea? Heck yeah!!