Marketing...what choice had best return rate?

Question

There are obviously a lot of marketing choices, but which one in your experience gets the best return rate? I am considering a massive door hanger campaign 10k for first three weeks to same houses, then once a month after that, but is it worth it? It seems that I can get more door hangers placed for less than sending postcards. Anyone have experience with door hanger campaigns, or should I settle with the "easier" and guaranteed delivery of postcards? I do have targeted neighborhoods. Another question, is this type of marketing more effective for realtors getting clients or investors buying/selling? Any input/experiences?

OR Should I leave the marketing to the wholesalers and take smaller margin buying from them?

Ray Lai · Answer

IMHO just because one thing works better in another area, doesn't mean your target market is the same. You should do some split testing and analyze the dollars spent to response rates and conversion rates to figure out what avenue to focus on.

Also, you need to assess your strengths and weaknesses. If you are good at talking to people and closing deals, DM would be a good fit for you. If you don't have people skills, marketing/sales (which is what wholesaling is), may be better left outsourced.

Hard to say when you haven't shared much info about yourself @Cody Wirz

Alex Deacon · Answer

@Cody Wirz I think dollar for dollar and especially just starting out a magnetic sign on your car would be first. Then signs posted all over the area and then postcards or door  hangers.