Monetizing Expensive Leads

[Michael R.]

Hello All,

I'm in month two of a 6 month direct mail campaign in my area and the calls have been rolling in.  Home values are all across the board, and it seems like a waste not to monetize the expensive listings that could be lucrative to a listing agent.  This is yet another moment where I wish I had my license or owned a brokerage.  

Have any of you partnered with a listing agent to connect them with sellers of high-priced homes that roll in and, if so, how did you structure that partnership?  Since agents hang their license with a brokerage, unless they also own that brokerage is it even possible to cut the bird dog in on the deal based on fiduciary agreements with the brokerage?

Am I looking at this from the wrong angle in some way?

Any advice would be greatly appreciated.

Michael J. Rigoni

[Justin Silverio]

@Michael R. You're not looking at this wrong.  Always try to monetize any lead that comes in.  I have specific RE agents that I work with in each area.  When a lead comes in where they want to sell too much for me to buy, I connect them with an agent.  If the agent gets the listing and makes a sale, they give me 25% of their commission.  The only obstacle for you is that you NEED to have a RE agent license to get that referral fee.  An agent can not give a referral fee to a non-agent.  I hope this helps.