Zillow: Killing the Golden Goose?

[Foster Algier]

There is a lot of talk in the real estate sphere this week about Zillow's entry into the wholesale market with their Instant Offer program starting its trial run in Las Vegas & Orlando.

"The industry is up in arms about Zillow displacing agents and brokerages, but the data doesn't support it. Instant Offers is about giving consumers choice, expanding the existing lead marketplace and providing a new source of revenue with seller leads. Zillow is not well-positioned to make a big move against the industry. Its revenue is not diversified and there is a strong No. 2 on the market."

What are your thoughts??