When is a good time to lower price? Las Vegas Market

When is a good time to lower price? Las Vegas Market

Las Vegas, NV · Member since 2017 · 29 posts · 3 votes

Hello, Real Estate Pros: 

I am a new member of BP and Las Vegas resident. After 12 days on the market without an offer and no showings, I think the problem is the price—too high for the neighborhood. With our Realtor's guidance and expertise, she said that based on recent sold (only 2 homes in the past 2 months, similar year built, square footage) our property is priced right and it support the sales of other homes in the area. And if we don't see any activity after 2 weeks, we could lower the price below the suggested comps.

When is a good time to lower the price, waiting 2 weeks without any activity is the best practice? 

I just don't like the idea of waiting to make a move because in my opinion the longer our home sits on the market, the lower the final selling price relative to the list price. Am I too impatient and just need to give it sometime for the marketing strategy to work?

I'd appreciate any suggestions and thank you in advance! 

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Real Estate Agent · Henderson, NV · Member since 2011 · 1k+ posts · 550 votes
9y

How long is it taking to sell homes in that neighborhood?  Also, price may not be the only thing hurting showing traffic. How would you rate the photography, description of the property, accuracy of the information?  Are you allowing sufficient access for showings?

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  • Real Estate Agent/Investor · Peoria, AZ · Member since 2016 · 2k+ posts · 2k+ votes
    9y

    @Joe Dijamco

    I'm not a realtor, but after 2 or 3 weeks, I'd cut the price. The name of the game is to get out quickly. If you have no showings after 2 weeks, then the price is very wrong or you may need a more aggressive realtor. If you care to offer the location of the property and the comps, I'd do my best to give you an objective opinion.

  • Rental Property Investor · Rockwall, TX · Member since 2015 · 891 posts · 701 votes
    9y

    It depends on the price point and area, but if we are talking about a reasonable price (<300k) and you don't have multiple showings on your first weekend listed, you're doing something wrong. We have had multiple offers on almost every flip in the last two years and havent held any properties for more than two weeks on market. 

    If you want to PM me the address, I will give you my opinion on the pricing.

    -Christopher 

  • Investor · Tuscumbia, AL · Member since 2017 · 40 posts · 16 votes
    9y

    How long were those comps on the market before they sold? I'm guessing more than a couple weeks. It sounds like the area might not be in high demand based on the low number of comps.

  • Las Vegas, NV · Member since 2017 · 29 posts · 3 votes
    9y

    @Christopher Brainard - I'll send you the ML number shortly and I'd appreciate your honest opinion. 

    @Allen Chaney - the comps in the area is strange because newer homes like mine are mixed with homes built before the market collapse. So my realtor couldn't use the recent sold that were built nearly 10 years ago. I hope that makes sense? 

  • Investor · Tuscumbia, AL · Member since 2017 · 40 posts · 16 votes
    9y

    Ah yeah that would be a tough market to gauge. Some more local insight is what you need and for that I'm afraid I'm useless lol. I would think that buyers won't price houses too far apart if they're only 10 or so years different, but I have no idea. Good luck, hope you can sell it soon.

  • Real Estate Agent · Henderson, NV · Member since 2011 · 1k+ posts · 550 votes
    9y

    How long is it taking to sell homes in that neighborhood?  Also, price may not be the only thing hurting showing traffic. How would you rate the photography, description of the property, accuracy of the information?  Are you allowing sufficient access for showings?

  • Las Vegas, NV · Member since 2017 · 29 posts · 3 votes
    9y

    @Phillip Dwyer - 2 properties sold in the past 60 days, the property built in 2014 received an offer after 60 days and property built in 2015 received an offer in 5 days. The comps within 1 mile radius is all over the board because of the age of the home and square footage. So my Realtor went by the recent sold in the neighborhood since my home was built in 2015. 

    The photography is good, description is good but could be better and the information is accurate. Yes, there's sufficient access for showing. I think the price could be the issue.  

  • Real Estate Agent · Henderson, NV · Member since 2011 · 1k+ posts · 550 votes
    9y

    Hi Joe,

    Are you competing against builders now?

  • Las Vegas, NV · Member since 2017 · 29 posts · 3 votes
    9y

    Hi Phillip, yes we are. There are new builders (>$350K) west of Deer Springs between Grand Canyon and Hualapai. 

  • Buy & Hold Owner · Redlands, CA · Member since 2015 · 5k+ posts · 2k+ votes
    9y

    The AGE of the house is seldom an issue unless you're working on a Victorian cottage.

    Major issues in any market:

    • current inventory;  few or many of similar comps (same configuration+sqft, not age) 
    • DOM for recent comps sold
    • average listing price for comps sold
    • your curb appeal vs comps

    Some markets are naturally slow so bridle your expectation.

    You are correctly concerned regarding getting the listing price right.  Multiple reductions is a red-flag to buyers as is long DOM compared to comps.

  • Las Vegas, NV · Member since 2014 · 732 posts · 137 votes
    9y

    Joe,

    Welcome to B/P and the forum. Been on this platform for a few years and have made some great connections here. Vegas is such a hot market seems like not a great time to sell. 

  • Will BarnardPro Member
    Moderator
    Developer · Santa Clarita, CA · Member since 2008 · 15k+ posts · 10k+ votes
    9y

    Based on the info provided, the price would have to be the issue. Price overcomes all objections (or almost all) and since your home is closevyo new, age is not a factor. If your home was say 2000 built and the competition was 2 years or less, then that could have been part of a problem.

    So long as access, open houses, photos, staging, etc are all good, then price must be your issue. Lower it now would be my call IF that is surely the only issue.

  • Las Vegas, NV · Member since 2017 · 29 posts · 3 votes
    9y

    @Steve Haight - I appreciate it and same here, looking to learn more about real estate investing. You mentioned about "not a great time to sell." After being in this home for barely 2 years, we realize that downsizing from 2553 to <1800 makes sense for us. 

  • Las Vegas, NV · Member since 2017 · 29 posts · 3 votes
    9y

    @Will Barnard - thanks for the feedback. My Realtor has not done any open houses. I agree with lowering the price sooner than later. 

  • Rental Property Investor · Rockford, IL · Member since 2014 · 4k+ posts · 2k+ votes
    9y

    @Joe Dijamco,

    It depends.

    Are you looking for a quick sale? Then, "When is a good time to lower price?" Before signing the listing agreement.

    Are you looking for maximum profit? Again, what to do when is likely to depend on the market. What is the time-on-market for recent sales? How were those asking prices as opposed to the comp.'s? What is the history of each listing before it sold?

    One of the quickest ways to summarize why a house languishes on the market can summed up as "the price is too high for the property's condition".

    Dunno if this helps ...

  • Will BarnardPro Member
    Moderator
    Developer · Santa Clarita, CA · Member since 2008 · 15k+ posts · 10k+ votes
    9y
    Originally posted by @Joe Dijamco:

    @Will Barnard - thanks for the feedback. My Realtor has not done any open houses. I agree with lowering the price sooner than later. 

     Which begs another question, why not. The first thing I do is hold a broker's open and invite as many agents as possible. It is common for many agents to be lazy and thus, I find it often necessary to do their job for them. So by getting them to my listing and previewing the property, I can hopefully excite them not bringing a client. The more that see it, he better your chances.

    If your agent has not held an open house to this point, they are not doing their job and having to ask or demand it now is too little to late. You may need to find a better agent.

  • Las Vegas, NV · Member since 2017 · 29 posts · 3 votes
    9y

    @Will Barnard - We agreed on reducing the price today, revising the description / remarks and discussed about open house. Hopefully these changes could produce traffic then to actual offer, we shall see. 

  • Real Estate Agent/Investor · Peoria, AZ · Member since 2016 · 2k+ posts · 2k+ votes
    9y

    @Joe Dijamco

    Do you mind posting the link to the listing? Maybe the folks here can see the photos, listing, and house and give you better feedback.

  • Las Vegas, NV · Member since 2017 · 29 posts · 3 votes
    9y

    @Bob Okenwa - are you allowed to post link to let's say Zillow? I don't want to get in trouble from the Mods, plus I'm new to BP. 

  • Real Estate Agent/Investor · Peoria, AZ · Member since 2016 · 2k+ posts · 2k+ votes
    9y

    @Joe Dijamco

    I believe so as long as you're not advertising the property. In this instance it's just asking for assistance with some ideas so it shouldn't be a problem but I'm not a moderator. Hopefully they'll read the post and understand you're not trying to sell the home through BP, but just want some tips on how to get it sold.

  • Las Vegas, NV · Member since 2017 · 29 posts · 3 votes
    9y

    @Bob Okenwa - I rather do it via PM and not on this thread because it could be interpreted as advertising? 

  • Real Estate Agent/Investor · Peoria, AZ · Member since 2016 · 2k+ posts · 2k+ votes
    9y

    @Joe Dijamco

    Ok cool. Just PM me the details then.

  • Mindy JensenPro Member
    BiggerPockets Money Podcast Host · Longmont, CO · Member since 2014 · 7k+ posts · 10k+ votes
    9y
    Originally posted by @Joe Dijamco:

    @Bob Okenwa - are you allowed to post link to let's say Zillow? I don't want to get in trouble from the Mods, plus I'm new to BP. 

     No. We do not allow links to properties you own.

  • Las Vegas, NV · Member since 2017 · 29 posts · 3 votes
    9y

    @Mindy Jensen - I thought so, thanks! 

  • Real Estate Agent/Investor · Peoria, AZ · Member since 2016 · 2k+ posts · 2k+ votes
    9y

    @Mindy Jensen

    That's fine. I've seen it here and there before but it's no biggie. @Joe Dijamco I'll look at it in your PM.

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