More motivated... Free & clear or those who bought in recession?

[Jon Huber]

Curious on some feedback here. I am going through some lists for a small campaign, and I have a choice: Should I target those who own their property free and clear from either inheritance or cash purchase... or those who purchased in 2005-2007, were underwater for years, and can now make a small profit?

I understand, it depends more on the personal situation of each property, and there is no clear cut answer. I am just trying to find more variables than those I am not considering. Perhaps, there are some marketers who have tested both and would have some results.