Are new construction masters on the 1st floor more desirable?

[Kris Haskins]

Hey BP, I'm getting into new construction and I'm curious if it will be more desirable to build a 4bdrm house with the master on the first floor?  Seems like more guys are doing the standard great room, kitchen, dining room and or din on the first floor, then all bdrms on the 2nd floor with master suite.   My thoughts are to build new, but have a niche market that's looking for something just a little different, perhaps...Any thoughts would be great on choosing a unique sales position on a floor plan would be great.