Uses for Mixed-Use Building with History

[Bradford Myatt]

Looking for insight on a property in my home city.  There is a mixed-use building that is currently vacant.  The building is over 200 years old and has been used in a variety of capacities.  It was originally a hotel with a first floor restaurant.  It boasts 8 rooms that have supposedly been converted to apartments, and the first floor has seen different businesses come and go over the past 75 years.

However, there is a fair amount of history associated with the building.  Abraham Lincoln stopped and stayed in 1860 as he was moving on to New York City for a campaign speech.  It has been rumored that Martin Van Buren also stayed at the hotel.

My question is how can one profit from the historical nature of this property?  Are there any revenue streams that could be explored from the history this property holds?  

Looking forward to feedback.