Direct Mail to Probate - Should I use my Company Name?

[Brolin Whitaker]

Hello BiggerPockets,

I currently market for wholesale deals by sending direct mail campaigns to probate estate executors. I use my company name as the header of the mail pieces. I also have a FB page and other social media / online pages with my company name. 

Unfortunately, some people get upset about receiving my letter and then they post negative reviews on my Facebook page and online sites. 

How to I manage these negative reviews? Should I not be using my company name on my mailers? Should I be using some other company name on the mailers?

Your help and guidance are greatly appreciated. 

Thank you, 

Brolin 

[Account Closed]

@Brolin Whitaker I think the feedback you received from the letters answered your question! Some say to offer condolences, some say to keep it purely professional. To me, offering your condolences to strangers while simultaneously trying to get their house for dirt cheap comes off as insincere, bordering on rude. I dont include anything about probate/inheritance in my mailings. I mail to them as if they're any other motivated seller. If the family wants to sell, they'll call. If they mention the death in the family when they call, offer your condolences then.