Starting to do direct mailing to apartment owners

[Jonathan West]

Hi everyone,

I'm getting ready to start a direct mail campaign to apartment owners.

My goal is to purchase at least 10 doors in the next 12 months, and wholesale any other deals that don't quite fit what I am looking for.

I'm planning on targeting some smaller markets in states that I think may receive less attention.

Does BP have a tutorial on the best way to start this?

I'm not going to hand write these, I'm going to buy them off a site, maybe yellowletters.com.

I'm looking at melissadata.com and listsource.com

I can budget up to $500/mo for this effort

I will use a google voice number with a recorded message

I have learned all this from the great podcasts at BP.  Is there anyone that can suggest other tips so that I invest my capital most effectively?

This is a very exciting topic to me, however I also know I am not knowledgeable in it, so I'm seeking input.

Thanks to anyone that can assist,

Jon

[Levi T.]

What size of apartments; I mean they go from really small to really big. Doing letters to SFH or apartments are about the same. More units equals more money, which means you need to sound and be professional. Owners won't call you back if they don't think you have the capital to buy the building, letter heads, answering your phone vs sounding like a call center. Bigger units expect you to be sitting around the office like your an investment banker just waiting to babble numbers, LOIs, and review income statements. Better have your banker already settled and a phone call away. Smalls are just that, small, landlords squabbling over funny contract terms.. the larger it gets the more attornies show up to put a redline in something and bill everyone for it. It's a slow process, I've been working on a 2.2 million deal for 5 months and the last 4 weeks and counting have been contract writing and attornies or owners somehow thinking one word will unlock pandoras box and let us take their building for free. So lots of handholding and deal making, just talking endlessly about options and work arounds till you get to closing.