Monetizing Direct Mail Leads

[Greg Rutkowski]

What are some creative ways you are monetizing your direct mail leads? 

[Kit England]

Hi Greg. You could partner with a listing Realtor to get a "marketing fee" for those unmotivated/ "I need retail dollars" leads you refer to them. Partner with an investor that that specializes in flipping sub-to contracts for properties with little to no equity, or partner with a buyer Realtor that can bring a buyer that would otherwise not be able to qualify for a loan due to the current stringent lending criteria. That could end up being a 4 way win/win/win/win with the seller/you/Realtor/buyer all walking away happy. Or, you could market for and find that buyer and sell them that contract. Sell leads or deals to other investors that may be looking for something other than what you're looking for. Possibly an assignment of the mortgage.