What to Include in a "Distressed" Multifam Marketing Package

[Christopher Stephenson]

I'm putting together a marketing package for 2 nearby "distressed" multifamily buildings, 22 units total. As a total, the buildings are 73% occupied - the vacant units need to be completely renovated and most of the occupied units require some type of maintenance. 

My question is: what do "distressed" and "value-add" property buyers look for in a marketing package? We are used to marketing more "turn-key", fully occupied buildings and portfolios.

We have the rent rolls, pro formas, bills, building summaries, etc. Is there anything specific to distressed buildings that a buyer would want to see when contemplating an investment?