direct mail as a realtor

[Devin Mann]

should i target anyone in particular with direct mail when it comes to being a real estate agent? 

as an investor i targeted absentee owners, but i am having a hard time getting them to list with a realtor because many of them dont want to disrupt their tenants (but  they would be willing to sell).

as a realtor, should i get a new list with criteria set as : Price,equity, location.  

any other specifics? should i still be targeting  a specific audience?